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Digital Marketing Specialist

180853 Requisition #
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Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively through dedicated independent Members in more than 90 countries. Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.




The Digital Marketing Specialist is responsible for ensuring all North Americas’ online member content websites and communications are managed and maintained with the most up to date data to support Member Business and Online operations for the company. The role requires the ability to project plan and execute through multiple channels simultaneously, both hands-on capacity, as well as working with cross-functional teams to acquire the latest corporate, sales and marketing, and information Technology/Services (IS) initiatives.  As well as developing online content plans and execution for: MyHerbalife.com and associated sites, Online member Ordering, sales and marketing mini sites and new initiatives.



  • Responsible for the asset management of all online member assets, validating shelf life and expirations.
  • Create email communications with the use of provided templates or by building full HTML/CSS/Javascript coded emails.
  • Build content pages for MyHerbalife.com and associated sites through the Teamsite environment or other CMS platforms
  • Monitor and analyze web metrics for all online member websites.
  • Identify opportunities for improvement in systems setup and functionality.
  • Interact with all levels throughout organization as necessary.
  • Maintain attention to detail in all areas of web publishing and communications.




  • Highly organized and detail oriented.
  • Knowledge of HTML and CSS.
  • Knowledge of Javascript (and similar web technologies).
  • Ability to work with web publishing platforms.
  • Experience with web development using CMS or common frameworks.
  • Experience with enterprise email provider (ex: Salesforce, Exact Target).
  • Experience with Digital Marketing platforms and tactics.
  • Ability to solve practical problems and carry out responsibilities under general supervision.
  • Ability to organize workload for effective implementation.
  • Ability to function as an effective team member.
  • Ability to work within a multi-cultural, virtual team environment.
  • Ability to work efficiently while helping to create systems/procedures from the ground up.
  • Experience with tracking metrics to measure results.
  • Eagerness to learn from senior staff.
  • Passionate, driven, strong sense of urgency.
  • Strong attention to detail.


  • 3 years of previous experience with building websites with CMS or other web or email development platforms.
  • 3 years of background in digital technologies or web publishing.


  • Bachelor’s Degree or equivalent required work experience.


  • Experience working in a direct selling or multi-level marketing company.
  • Experience in a creative/marketing environment.

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