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180950 Requisition #
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About Herbalife Nutrition


Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier.  We have been on a mission for nutrition - changing people's lives with great nutrition products & programs - since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages.  Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.


Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated distributors in more than 90 countries.  

Through our corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife has over 8,000 employees worldwide, and our shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.



The Sr. Copywriter plays a lead role on the writing team and is responsible for managing, from inception through completion. The Sr. Copywriter identifies strategic methods to meet deadlines and develop creative solutions that satisfy all parties, and must produce copy that reflects the Herbalife Nutrition brand messaging and meets the client’s overall objective.




  • Produce creative copy for a variety of media for print and online, including product launch campaigns, overviews, editorials, sale pitches, event pre- and post-promotions, promotional emails, postcards, Web pages, video scripts, phone messaging scripts, flyers, publications, PowerPoint presentations, ads, training material, success stories (testimonials) and more
  • Reviews materials from stakeholders, as it relates to copy.
  • Ensure copy is consistent with brand by applying brand style guide to written documents and videos 
  • Oversee a project from inception to final stage
  • Develop content for product launch campaigns, distributors and customers
  • Occasionally work events
  • Act as a backup to the Manager, Content, Worldwide Marketing on content production
  • Communicates clearly with manager, associate project manager, co-workers and job originators on an ongoing basis with regards to project status
  • Function as a copywriter advisor for all content being created
  • Be able to implement creative and brand strategies
  • Work efficiently, accurately and independently through a large volume of projects
  • Be able to work as a member of a team and keep a team organized and on track. Will lead the team when projects require multiple members to work together.
  • Make clear, concise corrections appropriate to the context of material and voice
  • Write a high volume of copy on a fast turnaround
  • Responsible for updating and maintaining content processes and procedures
  • Responsible for maintaining communication and providing direction to outside consultants thru legal contracts. Outside services may include translation or copywriting




  • Ability to work under pressure
  • Strong written and interpersonal skills
  • Ability to operate with a flexible schedule and to adhere to tight and overlapping deadlines
  • Must be familiar with the AP Stylebook
  • Strong spelling, grammar, proofreading and communication skills
  • Proficient in Microsoft Office applications and Project Management software



  • 5-8 years of experience as a writer in a corporate communications environment, advertising agency or corporate creative services department or national newspaper
  • Solid understanding of marketing, media and technology
  • 2 years of experience in Internet marketing
  • Editorial experience across different media
  • Copywriting for interactive, print, direct mail, new business, event marketing, outdoor and radio advertising




  • Bachelor’s degree or equivalent years of experience




  • Spanish a plus
  • Master’s degree a plus
  • Experience in a broad range of sectors, such as health care, fitness, skin care, wellness, consumer products, nutritional supplements or retail sales
  • Prior experience in a direct selling or multilevel marketing company
  • Must know proofreaders' marks
  • Prior experience in a sales and marketing environment
  • Degree in Journalism, marketing, mass communications, public relations or a related field
  • Experience working with C-Suite and other senior executives

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