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COMPANY OVERVIEW:

 

Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively through dedicated independent Members in more than 90 countries. Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.

 

POSITION SUMMARY STATEMENT:

 

The Sr. Brand Manager, WW Product Marketing will be responsible for leading brand, product and business initiatives to drive sales of select product category/segments contributing to overall business growth of a larger product portfolio managed by Director. The Sr. Brand Manager will recommend brand & product strategy, positioning, marketing campaigns and product development for their areas of responsibilities. They will recommend the worldwide strategy through a deep understanding of insights, owning the customer experience from beginning to end, meeting and anticipating customer needs to achieve long-term brand & product loyalty.

 

DETAILED RESPONSIBILITIES/DUTIES: 

  • Work with Director on developing and implementing long term strategic direction for existing businesses and future product development opportunities
  • Become the expert on customer needs, segmentation, competitors, category dynamics & industry trends
  • Visit nutrition clubs and other sales venues to understand the company's Members and consumers 
  • Facilitate critical information sharing and best practices across regions ensuring strategic plan execution
  • Identify global new product innovation & renovation opportunities and work with regions to develop their product pipeline in line with global strategy
  • Drive new product launch planning and execution by leading cross-functional teams & regional partners to meet target launch dates:
    • Create Unique Value Proposition, including concept and product development & validation
    • Marketing plan development of integrated campaigns across customer touch-points in the customer journey, ensuring consistency with articulated strategy
    • Target messaging as appropriate per customer segmentation
    • Create packaging and key marketing collateral including product usage and cross-selling strategies
    • Provide launch support for successful commercialization including support for product training
    • Measure performance and share learning
    • Manage all daily activities throughout the product creation process (Agile process)
  • Leadership of existing portfolio
    • Conduct ongoing insights and make recommendations for brand and product improvements to maximize long term potential
    • Develop integrated campaigns across customer touch-points in the customer journey ensuring consistency with articulated brand and product strategies
    • Ensure messaging is simplified and targeted as appropriate per customer segmentation
    • Ensure brand maintenance and brand equity worldwide
    • Understand main sales methods for daily consumption to recommend initiatives to increase consumption
    • Develop systematic global portfolio optimization, including establishing category guidelines, product revamping & SKU rationalization based on long-term growth strategy
    • Identify ways to improve product margins while not compromising the customer experience or value proposition
    • Recommend packaging improvements and innovation opportunities through deep understanding of customer usage and market trends
  • Lead brand and product analytics providing an overview of sales, industry, consumer and competitive trends to senior management

REQUIRED QUALIFICATIONS:

 

Skills:

  • Strong leadership, organizational and team management skills that demonstrate the ability to be a good listener, provide clear direction, make sound decisions and multi-task
  • Strong analytical, critical, strategic and creative thinking
  • Self-driven, results oriented with a sense of urgency and a passion to win
  • Excellent communication and problem solving
  • Proactive leader with strong personal presence
  • Ability to elicit accountability from other departments and direct reports (if applicable)
  • Flexible and adaptable
  • Business acumen
  • Ability to interact effectively at all levels with sensitivity to cultural diversity
  • Comfortable with presentations and general communication to senior management
  • Ability to demonstrate political savvy through the development of alliances/strong working relationships with senior management, scientists and doctors

Experience:

  • 8+ years of brand management & product marketing experience in a traditional Consumer Packaged Goods company
  • 5+ years industry and/or product experience in the nutrition category
  • 3+ years of P&L and project management experience
  • Demonstrated successes in new product development, with a thorough understanding of taking a product from concept to launch
  • Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals
  • Experience managing multiple product segments and multiple product introductions
  • Bachelor’s degree in Marketing, Business, or related industry

Education:

  • Bachelor’s degree in Marketing, Business, or related industry.

PREFERRED QUALIFICATIONS:

  • 10 years of brand management & product marketing experience in a traditional Consumer Packaged Goods company
  • 5 years of P&L and project management experience
  • Passion for nutrition, health and wellness
  • MBA, or business/marketing experience combined with a technical background (MS/ PhD)

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