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Sr. Manager, Global Consumer and Member Insights

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Marketing
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180845 Requisition #
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About Herbalife Nutrition

 

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier.  We have been on a mission for nutrition - changing people's lives with great nutrition products & programs - since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages.  Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

 

Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated distributors in more than 90 countries.  

Through our corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife has over 8,000 employees worldwide, and our shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

 

POSITION SUMMARY STATEMENT:

 

The North America Senior Manager of Consumer and Member Insights is highly skilled in defining the insights scope and selecting the appropriate method to address complex business issues. The role will work closely with business partners and oversee internal team members’ activities, consultants, and research agencies. The candidate would have a wealth of insights and research experience and strong business acumen.

Aside from independently managing projects and authoring insights reports, the Senior Manager provides direction and guidance to team members on study designs, review reports from consultants and research agency to ensure concise insights and actionable recommendations, work with cross functional team in setting up process and protocol to provide insights feedback for new product development, and lead the effort of standardizing survey templates.

The Senior Manager of Consumer and Member Insights for NAM is expected to stay on top of best-in-class insights, market research, and industry trends and represent the business and product needs of the North America region while utilizing best global practices.

 

DETAILED RESPONSIBILITIES/DUTIES: 

  • Work with global GCMI department on insights and market research projects to best address insights needs of North America team; define the insights scope and select the appropriate method to address moderate to complex business issues.

  • Oversee internal team members, consultants, and research agencies involved in  North America  insights projects and provide direction and guidance on study design.

  • Synthesize complex data sources (primary research, secondary research, syndicated data, internal BI, etc.) to “tell the story” to stakeholders.

  • Review reports from consultants and research agencies to ensure concise insights and actionable recommendations for North America.

  • Actively develop industry knowledge and stay on top of current marketing research and industry trends.

  • Suggest continuous improvement of market research methods, approaches, and vendor capabilities adapting with changing business needs to achieve more efficient and better insights.

  • Work continuously with cross functional teams in optimization of processes and protocols to provide insights feedback for new product development.

  • Support the effort of standardizing survey templates for the organization.

  • Share learnings with less experienced Consumer Insights team members, coaches and counsels to develop best team.

REQUIRED QUALIFICATIONS:

 

Skills:

  • Exceptional oral, written and formal presentation skills including the ability to communicate complex ideas in a simple way and the ability to influence stakeholders. Able to present confidently to VP and President levels. Expert at delivering both ‘good news and bad news’ in an inclusive manner, driving better business decisions. Candidly and constructively speaks up even when it’s difficult to do so.
  • Expert in design and analysis against complex business problems and can ‘right-size’ according to business issue/need.
  • Expert in synthesizing various data sources including survey data, internal BI information, secondary sources, social media, economic statistics, etc.
  • Business savvy and goal oriented with demonstrated proactive initiative taking in an effort to assess and seize a viable market opportunity for a company.
  • Detailed oriented and strong proficiency in data analysis; can “get into the weeds” of the data but also see the big picture and trend.
  • Highly skilled in multi-tasking and prioritizing work schedule; effective in leading multiple projects simultaneously; manage project teams activities but not afraid of getting down and dirty to demonstrate how to get things done.
  • Comfort operating and navigating in complex (matrix) organizations, and strong collaboration skills are a must have. Effective in communicating fact based ideas, insights, or recommendations that impact business.
  • Proficient with Microsoft Office suite, and survey software (e.g. Survey Monkey, Beacon) advanced techniques.

Experience:

  • 8+ years within the custom Market Research industry or Insights role
  • 1 to 3 years of CPG /wellness industry experience
  • Demonstrated ability to connect with staff; assess their varying abilities and needs, and motivate them to achieve goals. Able to build morale and team commitment to goals and objectives; supports everyone's efforts to succeed; involves team in planning and decision-making appropriately.
  • Understands the cycle of new product development and the types of research to be applied for insights feedback during each step of the process

Education:

  • Bachelor’s Degree 

PREFERRED QUALIFICATIONS:

  • Bilingual – writes and speaks fluently in both English and Spanish
  • MBA
  • Working at a supplier with vast experience writing surveys
  • Experience with extracting and synthesizing secondary sources such as Nielsen, IRI, Euromonitor, Mintel, etc.

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