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POSITION SUMMARY STATEMENT:

The VP, WW Brand Marketing will own and activate critical aspects of the Herbalife Nutrition global brand. This includes global brand positioning and pillars, global creative strategy, and global alliances. This is a high profile role within the corporate and global organization. The VP, Brand Marketing will be responsible for leading, working with and aligning key senior stakeholders across the organization and in the regions. He/she will work cross functionally with Worldwide Product Marketing, Worldwide Creative Services, Corporate Communications, Worldwide Sales and others in creating and executing a change agenda to build Herbalife Nutrition in to a global lifestyle and wellness brand. This VP will engage and lead world class partners and resources to deliver exceptional brand assets that align with our purpose and that are admired by our Distributors, Customers, Elite Stakeholders and the public. He/she will serve as a global brand ambassador, driving to ensure flawless global execution and will own brand governance.

DETAILED RESPONSIBILITIES/DUTIES:

 

·        Work directly with the CMO to define, refine and execute a global strategic brand positioning that leverages our Distributor difference and helps create a global health & wellness lifestyle brand.  Defines, owns and activates supporting brand pillars and stories (e.g., Distributor difference; Quality & Science; Customer Goals; Nutrition Philosophy; Sustainability, etc).

·        As necessary, identifies and leads world class strategic, creative, and internal (e.g., Worldwide Creative Services) partners to define/refine brand and creative strategy, including brand look and feel, design aesthetics, global expression.  Includes creative architecture and adaptation for Herbalife Nutrition’s various audiences (e.g., Distributors, Customers, Elite stakeholders) and messages (Distributor difference, Quality & Science, Seed to Feed, Customer Goals, Nutrition Philosophy, etc).

·        Leads global roll-out, adaptation and governance of new brand strategy & platform, leading Corporate and Regional teams to ensure brand positioning, story, creative strategy, look & feel, etc., are well understood and can be practically applied at all levels of the organization.   Builds global brand training & education, workshops, etc. to drive compliance and knowledge.

·        Is inextricably connected to Herbalife Nutrition’s business model and go-to-market strategy and weaves this unique point of difference into all strategic brand & creative work.

·        Works with WW Sales & WW Events teams to drive global brand platform & story into all aspects of Herbalife Nutrition’s meetings, events, recognitions, etc.

·        Influences WW Product Marketing, Innovation, Corporate Communications, Digital and other Communication-driven functions to integrate global brand and creative strategy across Product Strategy, Corporate Communications Strategies, Education & Training Strategies, etc.

·        Leads worldwide global alliances strategy & execution, managing critical programs to support our Distributors, Customers and the overall business.   Manages current programs (e.g., Cristiano Ronaldo sponsorship), measures/optimizes program ROIs, and identifies new opportunities.  Acts as global Center of Excellence for alliances, sponsorships and other partnerships. Partners with Regions to ensure maximum value is delivered.

·        Works with and integrates Worldwide and Regional Marketing & Sales efforts behind brand and creative strategy.

·        Acts as brand evangelist throughout Herbalife Nutrition’s ecosystem.  Deeply engages key constituents including CEO/Senior Management, Distributors & Distributor Leadership and “on the ground” Distributors through their daily methods of operation(DMOs), e.g., Nutrition Clubs, Fit Clubs, etc.

·        Ensures on-going communication of critical information and best practices across regions to facilitate and strengthen strategic plan execution

·        Provides key brand health performance indicators to senior management to drive business decisions

REQUIRED QUALIFICATIONS:

Skills:

  • Strong and visionary leadership, organizational and team management skills that demonstrate the ability to be a good listener, inspire, provide clear direction, make sound decisions and multi-task
  • Strong analytical, critical, strategic and creative thinking
  • Self-driven, results oriented with a sense of urgency and a passion to win
  • Excellent communication and problem solving
  • Proactive leader with strong personal presence
  • Ability to elicit accountability from other departments and own team
  • Flexible and adaptable
  • Business acumen
  • Ability to interact effectively at all levels with sensitivity to cultural diversity
  • Comfort with presentations to small and large groups, including senior management
  • Ability to demonstrate political savvy through the development of alliances/strong working relationships with senior management, regional leaders and team, scientists, health care professionals and influencers
  • Can flex between “doing” and “leading.”  Comfortable rolling up sleeves to get the work done when necessary
  • Managerial courage
  • Fit with Herbalife Nutrition culture and principles
  • Proven ability leading the brand and creative strategic process, e.g., developing brand positioning, identifying/uncovering core insights, leading creative platform development, executing in market, etc.
  • Commercial acumen; proven ability of deeply understand a brand/company business model as part of the brand promise

Experience:

  • 15+ years of global brand management experience in a traditional Consumer Packaged Goods company or 15+ years combination experience in a global CPG company/global advertising agency.
  • Demonstrated experience leading global brand & creative strategy across multiple regions/countries
  • Substantial experience in lifestyle, health, wellness, beauty, and/or food branding
  • Experience working across a matrixed organization and proven influencing skills for senior management
  • Demonstrated success in building a global brand change agenda
  • Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals
  • Experience managing a multi-disciplinary team with competing priorities and different skill sets
  • Proven experience developing and leading teams and people.  Demonstrated success leading global agencies in strategy and/or creative.

Education:

  • Bachelor’s degree

PREFERRED QUALIFICATIONS:

  • 20+ years of global brand management experience in a traditional Consumer Packaged Goods company or 20+ years combination experience in a global CPG company/global advertising agency.
  • Nutrition company experience
  • 10+ years commercial ownership of P&L and project management experience
  • Passion for nutrition, health and wellness
  • MLM experience
  • MBA or Master’s degree or higher degree

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